Logo and look: A logo you would put on the side of a van.
We design your logo, your colors and your lettering, then show how they look on a sign, a van, a website and an invoice. You get every file, in your name.
20 minutes about your business, with the people who would do the work. No sales pitch.
Sample work by Oiko. Every business shown is made up.
Sound familiar?
My logo was made in an afternoon.
It looked fine on the first sign. Now it is stretched across a van, a website and a shirt, and no two of them match.
I look like the other 3 businesses in town.
A stranger cannot tell you apart, so the choice goes to whoever looks most sure of themselves. That is not always the best one.
I only have a tiny picture of it.
The printer asks for a file you do not have. The sign maker redraws it from a photo, and it comes out a little different each time.
I cannot say what makes us different in one line.
Given 3 minutes, you can explain it. A stranger gives you one sentence, then moves on.
What you get
- 01
A logo that works at every size
A main logo, a stacked version for square spaces, the mark on its own, and a one color version for stamps and photocopies.
- 02
Your colors
A small set of colors, each with a job, and the codes your printer and your web person will ask for.
- 03
Your lettering
One typeface for names and headings, one for everything you read. We pick fonts that can be used on signs, in print and on the web.
- 04
A one sentence description of what you do
The line that says what you do and who for, written from how you already talk about the work.
- 05
The logo on real things
Drawings of your sign, van, business card, invoice and website header, so you see it in use before anything is printed.
- 06
Every file, in your name
The logo in every format a printer, sign maker or web designer asks for, plus a one page guide to using it.
Who it is for
Bakeries and cafes
A mark for the shop sign, the paper bag and the sticker on the box.
Sample: Pennywell Bakery logo and look (Sample for a made-up business)Landscapers and gardeners
A mark simple enough to paint on a van and still clear on a plant label.
Sample: Fernhill Garden Co. logo and look (Sample for a made-up business)Physiotherapists and clinics
A calm, warm look that helps a nervous patient feel welcome before they open the door.
Sample: Halden Physiotherapy logo and look (Sample for a made-up business)
How it works
- Step 1
We talk about your business
A 20 minute conversation about what you do, who your best customers are and what you do not want to look like. We ask for photos of your current sign, van and paperwork.
You receive
- A short written summary of what we heard, to correct
- A list of what we need from you, kept short
- Step 2
We look at who else is out there
We look at how the businesses near you present themselves, so yours does not blend in.
You receive
- A one page note on what the nearby businesses look like
- The one sentence about what you do, for your approval
- Step 3
You choose a direction
We show a small number of directions, each on a sign, a van and a business card. You say which one feels like you. We do not show 20 options and ask you to pick.
You receive
- A few logo directions on real things
- A chance to say what is wrong with each, in your own words
- Step 4
We finish the one you chose
We refine it with you, test it small and large, and set the colors and lettering around it.
You receive
- Rounds of changes agreed at the start
- The logo in 4 versions, the colors and the lettering
- Step 5
You get the files and the guide
We hand over everything, with a one page guide that says where the logo goes and where it does not.
You receive
- Every file, in your name
- The one page guide
- Drawings of the logo on your sign, van and paperwork
What you own
Your web address, accounts and files belong to you from day one. If you leave us, you keep all of it.
Questions owners ask
Do I own the logo and the files?
Yes. Every file is yours from the start. The logo, the colors and the guide are not rented and not held back.
Can you just refresh the logo I already have?
Yes, if it is worth keeping. We will tell you honestly whether a tidy up is enough or whether a new logo would serve you better.
What do I get besides the logo?
Colors, lettering, a one sentence description of what you do, and a one page guide. Without those, the logo looks different on every surface.
I already have a website. Is a new logo still worth it?
A logo and look works on its own. Whoever runs your site can use the files and the guide. If the site is part of the problem, we will say so and show you the options.
Will you change the name of my business?
No. We work with the name you have. If you are thinking about changing it, tell us in our first conversation.
What do you need from me?
A 20 minute conversation, photos of your current sign, van and paperwork, and a yes or no at each step.
Do I need the website and the words from you too?
No. Take only the part you need. They fit together, but each one stands alone.
Related services
- Website designA website that says what you do, loads fast on a phone and takes the booking or the inquiry.
- Words for your websiteThe words on every page, taken from how you already talk about the work.
- Website redesignReplace an old website and carry across the pages that already bring people in from Google.