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Sample brand, physiotherapy

Halden Physiotherapy: a logo and look for a clinic

People walk into a physio clinic worried. The look needed to be calm, clear and easy to read on a handout. We built it around a single step up.

Halden
Physiotherapy
Sample logo, made up for this page.

The crossbar of the H does not sit flat. It steps up from left to right, the way a patient gets better one week at a time.

Logo and look

The logo, four ways

One mark, set so it works wherever it lands. Every version is one drawing, so it never goes out of step.

  • Halden
    Physiotherapy
    Main logoThe mark and the name side by side. Use this first.
  • Halden
    Physiotherapy
    StackedThe same logo, squarer. For signs and narrow spaces.
  • Mark onlyFor stickers, social photos and small corners.
  • Halden
    Physiotherapy
    One colorFor stamps, forms and photocopies. No tint needed.

Still clear at 32 pixels

The size of a browser tab or a social photo. A mark that needs detail to be read is not finished.

64 px
32 px
24 px
16 px
Halden

Logo and look

Colors

Five colors, each with a job. The hex value is what a printer or a web designer asks for.

  • Deep sea

    #12304A

    Main color for the logo and all text

  • Tide

    #1F6F7E

    Buttons, headers and links

  • Mist

    #E9F1F4

    The background, like paper

  • Sand

    #F4E3D1

    A warm panel for handouts

  • Signal

    #B8452A

    One warm accent, used sparingly

Logo and look

Typefaces

One for names and headings, one for everything you read.

  • Figtree

    Names and headings

    Move well again

  • Instrument Serif

    Handouts and body text

    Three gentle exercises to do each morning.

Logo and look

The logo at work

Drawn the way it would look on the things this business really uses.

  • Halden

    Move well again.

    Book a first visit. We listen, then we make a plan.

    Book a visit

    Sample drawing. Not a real item.

    Website header

    The sign over the front door, online.

  • Halden
    Physiotherapy
    Please come in
    Reception is on your left

    Sample drawing. Not a real item.

    Door plate

    A quiet sign that says you are in the right place.

  • Halden
    Physiotherapy

    Sample drawing. Not a real item.

    Business card

    Turn it over for the opening hours.

  • Halden

    Sample drawing. Not a real item.

    Staff polo

    A small mark on the chest, stitched in one color.

  • Halden
    Your morning exercises
    Week 2
    1. 1Gentle neck turns, 10 each side
    2. 2Shoulder rolls, 10 slow circles
    3. 3Standing hip lifts, 8 each leg
    halden.example

    Sample drawing. Not a real item.

    Exercise handout

    Large type, plenty of space, one clear color.

Logo and look

What this brand set includes

  • 01A main logo, a stacked logo, a mark on its own and a one color version
  • 02Five colors, cool blues with one warm signal color
  • 03Two typefaces that stay easy to read on a printed handout
  • 04Door plate, staff polo, exercise sheet and business card

How we would build it

This is a sample for a made-up business. There is no client and no result to report: this is how we would plan and build it for a real one.

The problem

People walk into a physiotherapy clinic worried about their back or their knee. A clinic with a hurried look, in mixed fonts and harsh colors, does not help. The handouts are photocopies of photocopies, and the sign by the door looks like every other one.

What we built

For Halden Physiotherapy, a made up clinic, we would draw a logo and look that is calm, clear and warm. The crossbar of the H steps up from left to right, the way a patient gets better a week at a time. Cool blues carry the look, with one warm signal color.

Problem and answer

  • A nervous patient needs to feel welcome before they open the door.

    A quiet door plate that says you are in the right place, in calm colors and a clear mark.

  • Exercise handouts are hard to read.

    A handout with large type, plenty of space and one clear color. The body text is set in Instrument Serif.

  • Staff look like they work for different places.

    A small mark on the chest of a polo, stitched in one color. The same mark appears on the card and the website.

  • Too many colors make a clinic feel busy.

    Five colors, with Signal used sparingly. Deep sea, Tide, Mist and Sand do the work.

  • The logo has to work as a tiny photo.

    The mark only version stays clear at 32 pixels, so it fits a browser tab or a social photo.

How it works

  1. 01The owner shows us the door, the handouts and the forms as they are.
  2. 02We show a few marks on a door plate and a handout. The owner picks one.
  3. 03We set the colors and the typefaces, then draw the door plate, polo, handout, card and website header.
  4. 04The owner gets every file and a one page guide, so any printer or embroiderer gets it right the first time.

Works with

  • A sign maker, for the door plate
  • An embroiderer, for the staff polo, in one color thread
  • A printer, for exercise handouts and business cards
  • The clinic's website header and a social profile

The plan we would follow

  1. Week 1We visit the clinic, look at the handouts and the door, and agree how patients should feel on arrival. Then we draw a few marks and show them on a door plate and a handout. The owner chooses.
  2. Week 2We refine the mark, set the colors and typefaces, and draw the door plate, polo, handout, card and website header. We print the handout to check it reads.
  3. Week 3We hand over every file and the guide, and brief the sign maker and the embroiderer if the owner wants.

What the owner keeps

  • The logo in every version and file type
  • The color codes and the font names
  • The one page guide
  • The artwork for the door plate, polo, handout and card

Your business should look like the best one in town. Tell us about it and we will show you where to start.

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