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Sample brand, landscaping

Fernhill Garden Co.: a logo and look for a landscaping company

A crew that works outdoors needs a mark that reads from a moving truck and survives a muddy glove. We drew the letter F as a young plant.

Fernhill
Garden company
Sample logo, made up for this page.

The stem is the stroke of the F. The two arms are leaves, the longer one on top, like a plant that has just started to grow.

Logo and look

The logo, four ways

One mark, set so it works wherever it lands. Every version is one drawing, so it never goes out of step.

  • Fernhill
    Garden company
    Main logoThe mark and the name side by side. Use this first.
  • Fernhill
    Garden company
    StackedThe same logo, squarer. For signs and narrow spaces.
  • Mark onlyFor stickers, social photos and small corners.
  • Fernhill
    Garden company
    One colorFor stamps, forms and photocopies. No tint needed.

Still clear at 32 pixels

The size of a browser tab or a social photo. A mark that needs detail to be read is not finished.

64 px
32 px
24 px
16 px
Fernhill

Logo and look

Colors

Five colors, each with a job. The hex value is what a printer or a web designer asks for.

  • Moss

    #25402A

    Main color for the logo, the van and text

  • Fern

    #3E6B2A

    Buttons and links

  • Stone

    #ECE8DA

    The background, like paper

  • Soil

    #5A3E2B

    Smaller text and plant labels

  • Sun

    #EDB93F

    A bright highlight, used on moss

Logo and look

Typefaces

One for names and headings, one for everything you read.

  • Archivo

    Names and headings

    Gardens that grow up well

  • Lora

    Quotes, letters and body text

    Lawns, hedges, borders and the long job of keeping them tidy.

Logo and look

The logo at work

Drawn the way it would look on the things this business really uses.

  • FernhillLawns, hedges and borders

    Sample drawing. Not a real item.

    Van

    One color on a dark panel. Readable from the next lane over.

  • Fernhill
    Garden company

    Sample drawing. Not a real item.

    Business card

    Turn it over for the details.

  • LavenderFull sunWater when dryPlanted by Fernhill

    Sample drawing. Not a real item.

    Plant label

    Goes in the soil with every plant we put in.

  • Fernhill
    Garden plan
    For the back garden
    • Re-seed the lawn
    • Clip the hedge to 4 feet
    • New border along the fence
    • Bark mulch on the beds
    fernhill.example

    Sample drawing. Not a real item.

    Garden plan sheet

    A plain sheet a customer can pin to the fridge.

  • Fernhill

    Gardens that look after themselves.

    Planting, mowing and tidy up, on a schedule that suits you.

    Ask for a visit

    Sample drawing. Not a real item.

    Website header

    Four menu items and one button.

Logo and look

What this brand set includes

  • 01A main logo, a stacked logo, a mark on its own and a one color version
  • 02Five colors from moss, soil and stone
  • 03Two typefaces that stay readable at a distance
  • 04Van, plant label, quote sheet and business card

How we would build it

This is a sample for a made-up business. There is no client and no result to report: this is how we would plan and build it for a real one.

The problem

A crew that works outdoors needs a mark that reads from a moving truck and survives a muddy glove. A thin leaf drawing with the name beside it disappears on a van door. A customer cannot tell one garden company from the next.

What we built

For Fernhill Garden Co., a made up garden company, we would draw a logo and look that makes the letter F a young plant. The stem is the stroke of the F. The two arms are leaves. It is bold enough to paint on a van and still clear on a plant label.

Problem and answer

  • The logo has to be read from the next lane over.

    The mark is a solid shape in one color on a dark panel. We test it at a distance, not only on a screen.

  • Plants go home with no name on them.

    A plant label that goes in the soil with every plant, with the plant's name, its care and the company mark.

  • Quotes are typed in a plain document.

    A garden plan sheet with the same colors and type, which the customer can pin to the fridge.

  • Colors are chosen without a reason.

    Five colors from the work: Moss, Fern, Stone, Soil and Sun. Each has a job, so the van, the card and the site match.

  • Type is hard to read at a distance.

    Archivo for names and headings, a heavy face that reads from a distance. Lora for quotes and letters.

How it works

  1. 01The owner shows us the vans, the tools and the paperwork as they are.
  2. 02We draw a few marks and show them on a van and a plant label. The owner picks one.
  3. 03We set the colors and type and draw each use: van, label, plan sheet, card and website header.
  4. 04The owner gets the files and a short guide to pass to a sign writer or printer.

Works with

  • A sign writer or vehicle wrap company, for the van
  • A printer, for plant labels, plan sheets and cards
  • The company's website header
  • A social profile, where the mark only version fits the round photo

The plan we would follow

  1. Week 1We walk the yard and look at the vans, the tools and the paperwork. Then we draw a few marks and put them on a van and a label. The owner chooses.
  2. Week 2We refine the mark, set the colors and typefaces, and draw the van, label, plan sheet, card and website header. We check each at its real size.
  3. Week 3We hand over every file and the guide, and brief the sign writer and the printer if the owner wants.

What the owner keeps

  • The logo in every version and file type
  • The color codes and the font names
  • The short guide for printers and sign writers
  • The artwork for the van, label, sheet and card

Your business should look like the best one in town. Tell us about it and we will show you where to start.

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