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Sample brand, hair salon

Oriel Hair: a logo and look for a hair salon

A neighborhood salon wanted to look as good as the work on the chair. The look had to be warm, simple and easy to spot from across the street.

Oriel
Hair salon
Sample logo, made up for this page.

The O is split down the middle, with the right half sliding a little lower than the left. It is a hair part, the first line a stylist draws.

Logo and look

The logo, four ways

One mark, set so it works wherever it lands. Every version is one drawing, so it never goes out of step.

  • Oriel
    Hair salon
    Main logoThe mark and the name side by side. Use this first.
  • Oriel
    Hair salon
    StackedThe same logo, squarer. For signs and narrow spaces.
  • Mark onlyFor stickers, social photos and small corners.
  • Oriel
    Hair salon
    One colorFor stamps, forms and photocopies. No tint needed.

Still clear at 32 pixels

The size of a browser tab or a social photo. A mark that needs detail to be read is not finished.

64 px
32 px
24 px
16 px
Oriel

Logo and look

Colors

Five colors, each with a job. The hex value is what a printer or a web designer asks for.

  • Plum

    #2E1A2B

    Main color for the logo and all text

  • Blush

    #F7EDE6

    The background, like warm paper

  • Rose clay

    #A4474F

    Buttons, the shop sign and links

  • Apricot

    #E8A98B

    A soft highlight, used on plum

  • Mauve

    #6E5666

    Smaller text and quiet details

Logo and look

Typefaces

One for names and headings, one for everything you read.

  • DM Serif Display

    Names and headings

    Leave looking like you

  • Jost

    Booking pages, cards and body text

    Cuts, color and styling, with time to talk it through.

Logo and look

The logo at work

Drawn the way it would look on the things this business really uses.

  • Oriel

    Leave looking like you.

    Pick a time and a stylist. We will do the rest.

    Book a chair

    Sample drawing. Not a real item.

    Website header

    The logo, four menu items and one button.

  • Oriel
    Hair salon

    Sample drawing. Not a real item.

    Business card

    Turn it over for the opening hours.

  • OrielCut, color and styleWalk inswelcome

    Sample drawing. Not a real item.

    Storefront sign

    One board over the door, readable from across the street.

  • OrielSee you in six weeksThank you for coming in

    Sample drawing. Not a real item.

    Shopping bag

    Dark bag, one color print, rope handles.

  • Oriel
    Your next visit
    Thursday at 4:30 pm
    With Joss, cut and color
    Need to move it? Reply to the text and we will find another time.
    oriel.example

    Sample drawing. Not a real item.

    Appointment card

    The next visit, in large type, to keep in a wallet.

Logo and look

What this brand set includes

  • 01A main logo, a stacked logo, a mark on its own and a one color version
  • 02Five colors from plum, blush and apricot
  • 03Two typefaces, one with a soft edge for names and one for the booking page
  • 04Storefront sign, shopping bag, appointment card and business card

How we would build it

This is a sample for a made-up business. There is no client and no result to report: this is how we would plan and build it for a real one.

The problem

A hair salon sells how people feel when they leave. The chairs can be lovely and the stylists excellent, but the sign is one style, the booking page another and the shopping bag a third. A new client cannot tell that it is all the same place, so the salon looks smaller than the work deserves.

What we built

For Oriel Hair, a made up neighborhood salon, we would draw a logo and look from the first thing a stylist does: draw a part. The letter O is split down the middle, with the right half sliding a little lower than the left. Then we would carry it onto the storefront, the bag, the appointment card and the website.

Problem and answer

  • The salon name is hard to spot over a busy storefront.

    One board over the door with the mark, the name and a short line under it, in dark type on a pale ground. It reads from across the street.

  • A fine, thin mark disappears on a bag or a phone.

    The O is drawn with heavy strokes and one clear split. We check it at 32 pixels, the size of a browser tab or a social photo, and it stays clear.

  • Printing in many colors costs more and drifts between printers.

    Five colors, each with a name, a job and a code. The shopping bag is one color on a dark bag, and the one color logo is built for that.

  • Clients forget the next appointment, and the card they were handed looks nothing like the salon.

    An appointment card in the same colors and type, with the day and time in large letters so it is easy to read in a wallet.

  • Nobody on the team knows which fonts to use.

    Two typefaces. DM Serif Display for the name and headings, and Jost for booking pages, cards and everything you read.

How it works

  1. 01The owner sends photos of the storefront, a bag, a card and the current booking page.
  2. 02We show a few ideas for the mark on a sign and a bag. The owner picks one.
  3. 03We set the colors and type, then draw the logo onto each real thing: storefront, shopping bag, appointment card, business card and website.
  4. 04The owner receives every file and a short guide to hand to a sign maker or a printer.

Works with

  • A sign maker, for the board over the door
  • A printer, for bags, appointment cards and business cards
  • The salon's website header and booking page
  • A social profile, where the mark on its own fits the round photo

The plan we would follow

  1. Week 1We look at the shop, the bags and the cards as they are now. Then we draw a few marks and put them on a sign and a bag. The owner chooses.
  2. Week 2We refine the mark, set the colors and typefaces, and draw each use at its real size.
  3. Week 3We hand over every file and the guide, and brief the sign maker and the printer if the owner wants us to.

What the owner keeps

  • The logo in every version and file type
  • The color codes and the font names
  • A short guide for sign makers and printers
  • The artwork for the storefront, bag, appointment card and business card

Your business should look like the best one in town. Tell us about it and we will show you where to start.

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