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Sample brand, electrician

Amery Electrical: a logo and look for an electrician

An electrician is judged on how safe and tidy the work looks. The mark needed to read from a moving van and survive a dusty work vest.

Amery
Electrician
Sample logo, made up for this page.

The crossbar of the A is a switch lever. It sits at a tilt and stops just short of the right leg, the way a switch waits before you flick it.

Logo and look

The logo, four ways

One mark, set so it works wherever it lands. Every version is one drawing, so it never goes out of step.

  • Amery
    Electrician
    Main logoThe mark and the name side by side. Use this first.
  • Amery
    Electrician
    StackedThe same logo, squarer. For signs and narrow spaces.
  • Mark onlyFor stickers, social photos and small corners.
  • Amery
    Electrician
    One colorFor stamps, forms and photocopies. No tint needed.

Still clear at 32 pixels

The size of a browser tab or a social photo. A mark that needs detail to be read is not finished.

64 px
32 px
24 px
16 px
Amery

Logo and look

Colors

Five colors, each with a job. The hex value is what a printer or a web designer asks for.

  • Conduit

    #12233A

    Main color for the logo, the van and all text

  • Plaster

    #F2F0E8

    The background, like a clean wall

  • Copper

    #A84A19

    Buttons, the van stripe and links

  • Live

    #F0B93A

    A bright work yellow, used on conduit

  • Cable

    #566170

    Smaller text and quiet details

Logo and look

Typefaces

One for names and headings, one for everything you read.

  • Barlow Semi Condensed

    Names and headings

    Safe wiring, done right

  • Public Sans

    Quotes, sheets and body text

    Rewires, repairs and new lights, with a clear note of what was done.

Logo and look

The logo at work

Drawn the way it would look on the things this business really uses.

  • AmeryHomes and shops

    Sample drawing. Not a real item.

    Van

    Dark panel, one color mark, a copper stripe. Readable from the next lane.

  • Amery
    Electrician

    Sample drawing. Not a real item.

    Business card

    Turn it over for the details.

  • Amery

    Sample drawing. Not a real item.

    Work vest

    The mark on the chest in one color, bright enough to see on site.

  • Amery
    Job sheet
    Kitchen rewire
    • Breaker panel checked and labeled
    • Six outlets added by the counter
    • Lights installed under the cabinets
    • Old wiring removed and tidied
    amery.example

    Sample drawing. Not a real item.

    Job sheet

    A plain sheet left with the customer, listing what was done.

  • Amery

    Safe wiring, done right.

    A clear quote first. Tidy work. We clean up after.

    Ask for a quote

    Sample drawing. Not a real item.

    Website header

    Four menu items and one button.

Logo and look

What this brand set includes

  • 01A main logo, a stacked logo, a mark on its own and a one color version
  • 02Five colors from copper wire, plaster and a bright work yellow
  • 03Two typefaces that stay readable on a moving van
  • 04Van, work vest, job sheet and business card

How we would build it

This is a sample for a made-up business. There is no client and no result to report: this is how we would plan and build it for a real one.

The problem

A good electrician works neatly and safely, but a hand painted van, a printed quote and a basic website do not say so. Customers let someone into their home or shop on how trustworthy they look first. A look that is mixed and a little worn makes careful work seem careless.

What we built

For Amery Electrical, a made up one person business, we would draw a logo and look that is strong and plain. The letter A has a crossbar that is a switch lever, tilted and stopping just short of the right leg. It paints well on a van, stitches well on a work vest and stays clear on a small job sheet.

Problem and answer

  • The van is the best advert, but the name is too thin to read from the next lane.

    A dark panel, the mark and a heavy condensed name in one color, with a copper stripe along the bottom. It is drawn to be read on the move.

  • Fine details vanish when stitched or printed small.

    The A is two heavy legs and one lever. We check it at 32 pixels and in one color so it works on a vest, a stamp and a photocopy.

  • Quotes and job sheets look different every time.

    A job sheet in the same colors and type, with plain lines for what was done. The customer keeps it and knows whose work it was.

  • Colors are picked on the day and never match.

    Five colors with names and codes: Conduit, Plaster, Copper, Live and Cable. A sign writer or printer is given the codes.

  • Nobody knows what fonts to use for a letter or a website.

    Two typefaces. Barlow Semi Condensed for names and headings, and Public Sans for quotes, sheets and everything you read.

How it works

  1. 01The owner shows us the van, a vest, a quote and the current website as they are.
  2. 02We draw a few marks and put them on a van and a vest. The owner picks one.
  3. 03We set the colors and type, then draw each use: van, work vest, job sheet, business card and website header.
  4. 04The owner gets the files and a short guide to pass to a sign writer, a printer or a vest supplier.

Works with

  • A sign writer or vehicle wrap company, for the van
  • A workwear supplier, for the vest
  • A printer, for job sheets, quote pads and business cards
  • The business's website header

The plan we would follow

  1. Week 1We look at the van, the tools and the paperwork. Then we draw a few marks and show them on a van and a vest. The owner chooses.
  2. Week 2We refine the mark, set the colors and typefaces, and draw the van, vest, job sheet, card and website header at their real size.
  3. Week 3We hand over every file and the guide, and brief the sign writer and the printer if the owner wants.

What the owner keeps

  • The logo in every version and file type
  • The color codes and the font names
  • A short guide for sign writers and printers
  • The artwork for the van, vest, job sheet and card

Your business should look like the best one in town. Tell us about it and we will show you where to start.

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