Asheville, North Carolina

A calm place to look after your whole family's teeth.

Linden is a family dental practice built around plain talk, unhurried visits and a room that feels more like a living room than a clinic.

Request a new-patient visit What a first visit is like

Takes about a minute. You pick the times that suit you.

A large green leaf against a pale wall
Two toothbrushes standing in a glass
Treatments

Everyday dentistry, explained as we go.

The care most families need, with the reasons behind each step and your choices laid out before anything begins.

Exams and x-rays

A thorough look at your teeth and gums, with the findings shown to you and put in plain words.

Cleanings

Regular cleanings, with time to ask about brushing, flossing and anything you have noticed at home.

Fillings and repairs

Options for chipped, worn or damaged teeth, with the choices talked through before we start.

Whitening

A conversation about what whitening can and cannot do for your teeth, and which route suits you.

Kids and families

Book parents and children in the same visit block, with a relaxed pace for first-timers of any age.

Urgent visits

Something hurts or broke? Tell us what is going on and we will find the soonest time we can.

A tray of dental hand instruments laid out in rows
A small succulent in a metal tin against a pale blue wall
A single monstera leaf on a white background
A bright, calm room with white furniture and a small plant
Your first visit

No surprises. Here is how it goes.

  1. Arrive and settle

    Forms are short and can be done ahead of time. Take a minute with a drink before we begin.

  2. Talk first

    We ask what brings you in and what you would like from your care, before anyone picks up an instrument.

  3. Look and learn

    An exam and any x-rays your dentist recommends. We show you what we see and explain what it means.

  4. Leave with a plan

    You get the options in writing, in plain language, and decide what happens next at your own pace.

A note for nervous patients

If dentists make you tense, tell us first.

Plenty of people feel this way, and you do not need to explain or apologize. Say so in the form below or at the front desk, and we will plan the visit around you.

  • Agree a hand signal and we pause whenever you raise it.
  • We explain each step before it happens, or skip the detail if you prefer.
  • A first visit can be a conversation and a look around, nothing more.
New patients

Tell us a little, and we will find a time.

Four quick questions. Our front desk replies by email to confirm a time that works for you.

  • No account to create
  • Nothing medical to fill in yet
  • Insurance questions can wait until we talk
Step 1 of 4Reason for visit
What brings you in?

Pick the closest. You can add detail when we talk.

Which times suit you?

Choose as many as you like.

Days

Time of day

Do you have dental insurance?

This only helps us prepare. We will go through it together later.

Where can we reach you?

We will reply by email to confirm a time.

Brand system

The identity behind Linden, at work.

One mark, a palette drawn from a quiet garden, two typefaces and a single icon style, applied the same way on a screen, a sign and a business card.

Color

Sage and teal carry the calm. Mint lifts the page. Apricot is the only warm note and is kept for the action you want someone to take.

Aa
Pine#123B38
Text, dark surfaces
Aa
Teal#1E7770
Brand mark, buttons
Aa
Sage#8FB39B
Lines, details, labels on dark
Aa
Mint#D5EEE2
Soft panels, selected states
Aa
Cream#F8F6EF
Page background
Aa
Apricot#F4A261
Calls to action, warmth

Rough proportion on a page: mostly cream and pine, teal for structure, apricot in small doses. Pine on cream and white on teal both clear the 4.5:1 text contrast line.

Type

Fraunces is soft and a little old-fashioned in the best way, so headings feel like a person wrote them. Figtree keeps everything else clear and friendly.

Display, Fraunces 500
Headings, wordmark, numbers
Text, Figtree 400 to 700
Body, labels, buttons, forms
H1 56 / 1.05A calm place to begin
H2 38 / 1.1Everyday dentistry, explained
H3 25 / 1.15Fillings and repairs
Body 18 / 1.6We explain each step before it happens, and you decide what comes next.
Label 15 capsYour first visit

Icons

Drawn on a 24px grid with one 1.75px stroke, round caps and round joins. They take their color from the text around them.

Exams
Cleanings
Repairs
Whitening
Families
Urgent
Booking
Messages
24px grid1.75px strokeround capsround joinsno fills

In use

The same parts, put to work on the things a practice sends and shows every week.

Linden
Your visitTue, Nov 49:30 AM, check-up and cleaning

Hello Sam, this is a reminder from the front desk. Reply if you need to move it and we will find another time.

ConfirmChange
Appointment reminder. Mint panel for the one fact that matters, apricot kept off it so the buttons read first.
Social post. Square, one idea, one italic word. Circles and arches repeat the shapes of the mark.
Linden

Feeling nervous? Just tell us.

We will go at your pace, explain each step and pause whenever you ask.

Raise your hand to pause
Front-desk sign. Portrait, large type, readable from across the room.
LindenFamily Dental
Front deskLinden Family Dental
  • hello@example.com
  • Asheville, North Carolina
  • Request a visit on our website
Business card. Teal front with the horizontal logo, white back with the details in Figtree.
Hours

Come by when it suits you.

One late evening a week for those who cannot get away during the day.

Asheville, North Carolina. We share the street address when you book.

Opening hours
Monday8:00 AM to 5:00 PM
Tuesday8:00 AM to 5:00 PM
Wednesday10:00 AM to 7:00 PM
Thursday8:00 AM to 5:00 PM
Friday8:00 AM to 2:00 PM
Saturday and SundayClosed

Start with a conversation.

Tell us what you need and when suits you. We will take it from there, one clear step at a time.

Request a new-patient visit
A teal toothbrush held up against a soft warm background
Concept by Oiko